我以前总觉得,IP 合作就是联名、出周边、搞个联动活动。
但 @Kindred_AI 让我看到另一种可能——IP 不只是故事,而是能动的生态资产。
你看他们和 TeletubbiesHQ 的测试:
零营销预算,吸引 5 万+ 钱包,还创造了 50 万美金利润。那不是靠流量,那是靠情感共鸣+AI 驱动的用户自传播。
再看 warnerbros 和 AxieInfinity 的试点,
DAU/MAU 比例 68%,30 天留存率 52%。
这是 Web3 项目梦寐以求的数据。
#Kindred 的关键不在AI两个字,而在它证明了:
当 AI 遇上 IP,连接的不是粉丝,而是情感与身份。
当一个品牌、角色、社区能真正与用户对话,它就不再只是被消费,而是被共建。
这才是我理解的未来内容经济——从卖故事,到故事自己会赚钱。
#KindredAI #AI #Web3 #IP #CreatorEconomy
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